Mitsuru Shirasawa

Managing Director – Anchor Electricals Pvt Ltd

Panasonic’s entry in the dynamic Indian Electrical construction market through acquisition of Anchor Electricals has enabled its active participation in the development of Indian infrastructure.

We have pursued the ideology of our founder Konosuke Matsushita about “A private enterprise being a Public Entity” to shape the business of Anchor and we will continue to endeavor to bring products and solutions that give highest value to end customer.

In 2014, we have made a successful foray in the Energy Generation Business and introduced India to high-efficiency Panasonic "HIT" Solar PV Modules that have received a heartening response from the Indian market. At the onset of financial year 2015, we have strengthened our Solar Business further by forming an EPC development unit that would enable us to deliver credibility and drive high level of commitment, offering long term support to our clients.

We have also introduced Panasonic state-of-the-art LED lighting range for commercial, hospitality and retail sectors and expanded Panasonic residential LED product portfolio, thus bringing in the concept of "Smart Lighting". These, along with Panasonic IAQ (Indoor Air Quality) solutions, e.g. Ventilation Fans form a holistic basket for "Smart Living" and enable Anchor to deliver the best-in-the-class lifestyle products as per Panasonic "Homes & Living" concept.

As a vital member of Panasonic Corporation's Eco Solutions Company, we aspire to emerge as a leading Energy Generation, Conservation and Management Solutions Provider. Being an integrated solutions provider, we will thus play a pivotal role to create a smart lifestyle. Using Panasonic's comprehensive expertise right from designing –developing to managing an eco-system, we will utilize the same to boost India's infrastructural development, especially in the area of Smart Cities and Smart Living through the Electrical and Energy Service-Solutions Business.

I will like to thank all our employees, Business partners and Employees who have contributed to build this successful company for over five decades and continue to support our growth effort. I assure our continued commitment towards delivering cutting-edge solutions suiting the requirements of India as we progress together. We are mindful of the trust placed in us by all of you as we evolve into a brand that is driven by a fusion of experience and innovation.

By 2018 when Panasonic Corporation celebrates its foundation centenary, our collective efforts will aim at making Anchor the most valuable and trusted brand in India and evolve as one of Panasonic's strategic offshore export hubs for South Asia, Middle East and Africa.