RIKI is not just an imaginary creation; he is the symbol of our passion. Termed as powerful in Japanese, RIKI reflects our never-say-die attitude. An attitude that helped us create the brightest CFLs that last 10,000 burning hours while delivering outstanding lamp performance by enduring electricity surge up to 320V. Powered by Japanese technology, RIKI stands not just as our ambassador but also as our promise to deliver utmost customer satisfaction.