Over the last five decades, Anchor has managed to capture the attention of every citizen in this country. It started with a humble vision of manufacturing electrical products of outstanding quality at a time when the market involving electrical switches or wiring devices was handled by the unorganized sector.
Since 1918, Panasonic has offered long-lasting products with better safety and comfort to customers worldwide. With nearly a century of experience in research and development of smarter electrical solutions for homes and industries, Panasonic Corporation has emerged as a global leader in Lighting, Energy and Indoor Air Quality.
Anchor’s experience, skill set, and understanding of the Indian market is unmatched in the ﬁeld of electrical products since 1963. With a constantly expanding product range and growing market share, Anchor is one of the largest domestic manufacturers of electrical construction materials.
Anchor and Panasonic’s synergy in 2007 resulted in products that cater to better energy generation, management and conservation. With Panasonic's cutting-edge technology and Anchor’s vast customer support network, Anchor Panasonic today delivers a seamless and vast range of innovative electrical, lighting and ventilation products that exceed global standards.
The 'Panasonic Vision' range of switches and accessories added another feather in the cap for Anchor Electricals Pvt. Ltd. It is awarded with the prestigious IF award for excellence in product design by the International Forum of Design for 2012-13.
'IF' awards are globally acclaimed across various industries and are awarded for excellence in three domains of design which are Product Design, Communication Design and Packaging Design. Only a product that meets the stringent criteria of IF such as excellence in functionality, manufacturing method and design is nominated by the jury panel of global experts to receive this award.
Panasonic Vision Switches have received the prestigious Good Design Award from Japan Institute of Design Promotion. It is awarded to products and represents sole comprehensive design evaluation and commendation system in Japan. Panasonic Vision series aims at improving installation & operational safety, sleek matte finish and improved durability. It thus brings added comfort and adds tremendous value in the life of the end-user that has enabled this switch range to be the recipient of this award.
SuperBrand is a distinguished organization that has established itself globally. It has managed to direct appreciation towards itself and is currently paying tribute to the finest brands present throughout the world. Even with its notable existence in the market, SuperBrand continuously acknowledges the persistence of custodians towards building their brands. It also helps these custodians stay resilient without worrying about the current economic conditions.
Anchor has been honoured as a Consumer Superbrand four times in a row and has proven itself as a Business SuperBrand in India.
Anchor's Lighting Business Unit was recognized as the 'Consumer's Most Trusted Brand in Lighting' and is also a proud winner of the 'Most Trusted Brand’ award. Consumers themselves voted for the winner of this award in a survey conducted by the renowned magazine 'Reader's Digest'.
Over a period of 14 years, the Reader's Digest Trusted Brands survey has brought a number of trustworthy Asian brands to light. This is a trademark event for the magazine in Asia and is quite popular worldwide too.